In 2024, the EI Cure Project Not-for-profit organisation launched a global dance challenge to raise awareness of rare blistering skin disease Epidermolytic Ichthyosis. Every person who completed the 3-minute dance routine contributed 150 reps towards the target of 300,000 (Chosen to reflect the prevalence of EI). This video is a compilation of all the challenge events that happened around the world. A total of 1,121 people took on the challenge and raised over 300,000 reps.